Training 
and Lecturing   
Xerox’ P.A.R.C. (Xerox’ 
Palo Alto Research Center), 
Scott Elrod, Manager, Device 
Hardware Laboratory 
The “IpOp” software offers a structured 
and straightforward way for technologists to assess 
the commercial potential and steps to realize value 
for their technologies. An additional value of the tool 
is that it gives organizations a common language and 
framework for evaluating projects. 
 
ORACLE Corporation, 
Alfonso Di Ianni, Senior 
V.P., Field Marketing and Global Partnering 
I have had the opportunity to appreciate the full dedication 
and commitment of Raphael Cohen and can therefore recommend 
the OpportunityBooster 
Program to any company which encourages, as does Oracle, 
innovation and entrepreneurial attitudes.  
 
Detailed 
testimony >> 
 
Cap Gemini Ernst & Young, 
Steven Smith, Director CGE&Y 
University 
Raphael’s step-by-step methodology supporting 
the innovation process has helped participants structure 
the analysis of their project, identify critical success 
factors and make sure that critical issues are not ignored. 
The feedback from the participants was very positive, 
citing the session’s practical and immediate applicability… 
Raphael has been proven to be a good fit into our model, 
bringing with him both academic rigor and a pragmatic 
practitioners approach. 
 
Detailed testimony >> 
 
Geneva Cantonal Bank, 
 Blaise Goetschin, CEO 
Mr. Cohen has managed to convince the audience of the 
benefits of his approach as well as the easiness of 
its use. This motivation factor has immediately been 
expressed by the spontaneous creation of several groups 
of intrapreneurs as well as the development of innovative 
products and approaches benefiting our clients…we 
can recommend, without reservation, his “Management 
booster” services. 
 
Detailed testimony: English 
translation >> or Original 
in French >>  
 
Serono tested Management by 
Opportunity  
in its Swiss R&D Center 
He decided to screen this project with the Management 
by Opportunity tools. He proposed a different business 
model and produced a 10 page outline demonstrating the 
potential of this technology. It confirmed that Serono 
could not only use the technology to accelerate compound 
testing but could also capitalize on it from spinning 
it off. This concise report ultimately convinced Serono's 
management to support spinning off this start-up. 
 
Detailed 
testimony >>  
 
EPFL (Swiss Federal Institute 
of Technology), Jean-Louis 
Ricci, Teaching Evaluation Centre 
The evaluation of the course of entrepreneurship is 
effectively one of the two best ones that my unit has 
made last year (the global report is available at http://daawww.epfl.ch/daa/uneedip/qualite/evaluations01.pdf 
Keep on with the good work. 
 
January 2002 
 
Original 
text in French >> 
For 
students course evaluations, click here >> 
For 
students testimonies, click here >> 
 
LA POSTE, Antoine 
Berger, Center of Direct Marketing Services 
We would like to thank you for your participation to 
"Entreprises 2001" event. 
The audience has been impressed by your professional 
approach and charmed by your personality. 
We shall not fail to contact you as soon as another 
opportunity arises. 
 
Translation 
of original text in French >> 
 
 Banque Cantonale Bernoise, 
Michel Dubail & Frédéric 
Weingart, Service Marketing  
You spontaneously accepted to participate in the conference-debate 
we had organized last November 7th, in Tramelan. 
 the event was a clear success 
. This proves, 
once again, that the subject you treated so brilliantly 
is a hot topic and generates clear interest. 
Translation 
of original text in French >> 
 
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