|  
  The Hands-on "Business Intelligence" 
Workshop  
Gathering Business and Competitive 
Intelligence for Real-time Problem Solving 
 What Benefits Does IntelliBooster 
Bring to the Company? 
- IntelliBoosterTM helps boost market penetration and response 
as well as competition monitoring.
 
- IntelliBoosterTM helps find market and technical information 
using Internet and Extranets.
 
- IntelliBoosterTM is the tool for market surveys and research 
as well as for technology watch.
 
- IntelliBoosterTM helps gathering useful information on 
clients to better focus on their needs.
 
- IntelliBoosterTM allows to quickly source or identify 
qualified specialized resources.
 
 
Who Should Attend IntelliBooster 
? 
   Any person who wants to learn how to quickly 
find the relevant information she needs. Busy executives, 
marketers and salespeople who want to find out all available 
information on their clients, markets or competitors. Financial 
analysts who want to gather more pertinent information on 
the markets and companies they monitor. R&D and technical 
experts who need to find information on alternative or complementing 
technologies as well as on potential applications. Research 
assistants who need to quickly spot the hard-to-find information. 
 
IntelliBooster 
Deliverables 
  Topics and duration are adapted to the course 
sponsor's objectives, including: 
- Understanding what can and what cannot be found on the 
Web
 
- Using effective search techniques and methodology to find 
pertinent information, while avoiding irrelevant data overload
 
- Finding the right source of information (Internet and 
Extranets)
 
- Locating and learning about experts, companies, people, 
strategic or commercial partners, technologies, documents, 
articles, etc.
 
- Hands-on practice of tools to find, filter, gather and 
organize information
 
 
IntelliBooster 
Trainer 
  Prof. Jacob Bar, founder and former manager of 
the data gathering and analysis unit of the Israeli Industry 
Center for R&D (MATIMOP), a public, non-profit organization 
devoted to the commercialization of new technology originating 
from the Israeli high-tech industry. As one of the pioneers 
of online industry services and the Internet in Israel, he 
is responsible for training hundreds of "online researchers" 
in Israel and around the world in business and competitive 
intelligence. Jacob Bar currently works as advisor to the 
office of the Chief Scientist of the Israeli Ministry of Trade 
and Industry. He also assists industrial companies and other 
organizations in the search for solutions to R&D, production 
and marketing problems. 
IntelliBooster 
Workshop 
A Practical Workshop For Entrepreneurs 
and Intrapreneurs  
"Using the Internet 
and the Extranet as Tools for Business Intelligence Gathering" 
If you succeed in solving the following problems  
in less than 1 hour,  
you probably don't need to attend the workshop... 
Please solve the following seven 
information problems to your best of knowledge and experience. 
You have to find the answers from one place (i.e.: 
using one search engine/tools) and with minimal steps. 
The correct answer to each problem 
should contain the following items: 
1. A brief description (4 lines max) of the solution methodology. 
2. The search tools you have used in order to solve the problem 
(name & URL). 
3. The translation of the question to a Boolean query.  
4. The first document from the search results. 
 Example 
The problem :  
Tomorrow morning you need to submit a reliable, up to date 
article titled:  
"Search Engines on the Internet".  
What will you do? (besides refusing or running away to Australia) 
The solution: 
1. I will look for an article coming from FAQ documents, dealing 
with search engines on the net. 
2. Search tool: Google, URL : www.google.com 
3. Boolean query: "search engine" FAQ 
4. The first search result :  
  
The information problems you have to solve 
: 
1. You need to evaluate a revolutionary invention in the 
Composite Materials field, for that reason you are requested 
to consult with academic experts from Japan on the subject. 
Find at least 5 experts for the subject from Japan (name, 
e-mail address, place of work). 
2. Prepare a review on the French insurance market with an 
emphasis on distribution channels & market players. 
3. You are the manager of "BUBU Technological Incubator" 
which has a unique invention for the treatment and prevention 
of type II diabetes. You want to collaborate with a well known 
big pharmaceutical company which has a plan to develop, or 
has already began to develop a product in the same field. 
 
Please find the details of the most suitable company and the 
most efficient and effective way to address the company so 
you will get a positive reply. 
 
4. You want to prepare a business plan and for that purpose, 
you need to evaluate the global Wireless Internet Market. 
Please find a free market research report on the subject. 
 
The research should be in PDF format 
5. Prepare a thorough review on the European pharmaceutical 
market 
6. Find an Internet search engine which will enable you to 
reach a given website using one step (without knowing or typing 
its URL). 
7. Locate (using 1 search tool, in 3 steps max) a list of 
French companies which specialize in ceramic cutting tools 
technology.  
 Important notice: 
The answers to the questions above will be given to 
you during the workshop  
 |